The second half of 2008, by the international financial crisis, China's lighting industry began to face reduced
demand, the market downturn in a difficult situation. Before the Spring Festival in 2009, the Spring Festival
in the financial crisis and the interaction of nodes, the town lights are not there for a few years once
deserted. Before and after the Lantern Festival, lighting stores, big and small town in the sound of
firecrackers have opened the festive firecrackers want a warmer year. A few months later, the market town
of what? To this end into the store’s lighting, accessories market, hotels, logistics and so on, trying to
experience from various angles in 2009 the "town of the temperature."
Lighting stores: whether an increase in passenger traffic, said sentiment warmer
Spring Festival, the town is a popular pick up the obvious, but does this mean that the ancient town of
lighting industry in 2009 ushered in the beginning of the warm spring it? In the survey, the reporter visited
the Carver random lighting, the light of grace, Dafeng lighting lamps and many other stores, the answer still
seems uncertain.
In the visit, the store is responsible for most of them have picked up that traffic. Li Bolin, director of
international marketing, said the second half of 2008 Bolin 20 percent decline in international sales, the
current the same period last year sales increased 40%. In view of this pick up in traffic, Li analysis of the
situation due to the uncertain second half of last year, many dealers did not dare order. By now the reasons
for the reduction as a result of inventory and orders of the reaction appears to concentrate. Guzhen Lighting
industry really can not, therefore warmer conclusion. Lighting at the Town Senior Manager Guo Xiu home
networks in the focus of Focus Lighting sponsored activities have also expressed the same view. Xiu Guo
said that the second half of last year sales of town off season there, as many dealers have been deterred
by the financial crisis, dealers did not lead to a continuation of the same over the years to the ancient town
purchasing habits.
Accessories Market: businessmen hope that the situation is still grim down rents
"Business is poor and more difficult this year." Forming in the town compared to the "seven Corner" and
"ancient one" two lighting accessories the city, the reporter asked about the operation of the shop most of
it this way. There are shop owners said that this year’s operation and even less than in previous years
two thirds over the same period. By the financial crisis, a number of operational difficulties last year, the
lighting of business closures, and some enterprises are also facing difficulties. Concrete expression in, and
the upper parts in the transaction, the manufacturers to reduce demand, but also in the way payments are
also more inclined to check the monthly statement, rather than cash settlement.
"Now the rent is very expensive store, we are the two companies share a store. If we do not lower the
rent, we will consider the relocation." Seven Town Square Lighting Accessories, a shop owner complained.
This reporter has learned that the current allocation of seven lights of the town Square, part of business
because the rent is to discuss the reasons for the relocation. Another business owner lamp beads told
reporters that a bead of light and even now only a fraction of the profits of the money situation is bad,
sales do not, really can not. In the ancient city with a lamp, from the ancient village committee to build a
store has already begun to implement the exemption from rent concessions in January. More outlets for
example, the hands of pricing power in the hands of the landlord, the hope of lowering the rent is still
very difficult to be met.
Reporters Notes: In the survey, the reporter walked into the accessories market, lighting stores, hotels,
logistics and so on, to hear the voices of front line market. But the crisis is past? Whether warm spring
come? Competition in a different point of view, the reporter is still not dare to draw a conclusion, the
economy, more often than we imagine to be complexity. However, we have seen: shopkeepers,
businessmen, the main micro economic behavior of positive action has already begun, confidence also
rebounded. Believe that the past winter, the focus of the Federation of Real Estate Network, in which the
main efforts of micro, macro-situation, there will always be up one day.

