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How to finance the winter? To survive the cold of winter lighting dealers offer a total
Editor: webmaster Add Date: 2009-6-19
Lighting would like to ask if the dealer market in 2009 on the confidence index is very high, the answer is
less than 50%, this is part of Guangzhou before the operation of the state of channels findings.
Concerned about the upper reaches of the manufacturing enterprises in the winter season in the state to
survive, we have not lost sight of the downstream channel's concern. In China, the sale of self employed
businessmen lights lamps do more than 10 times the total number of enterprises, the vast majority of them
are small scale funding, profitability, weak, relying on proxy access to 23 brand proceeds, and some are
even by Miscellaneous brand lighting products to sell their families, earn a more than a year if the 10,000
are quite content. However, in the financial crisis brought about by weak consumer market, they are the
first to feel the chill of a group of people bear the brunt of their affected. In particular, a number of small
and medium sized retailers in September this year after the same period last year, retail sales declined by
as much as 60 percent.
At this moment, than the upper reaches of their manufacturers can not afford all the more lonely. If we say
that the manufacturers at this time also will be local government and finance, financial sector loans, or
access to foreign capital injected into, or through integration of resources or assets conversion support, but
the channel distributors to do? They helplessness, but also have no choice but to send the market can
expect warmer.
At this point, who is confident to the dealer? Who can solve their financial problems to? Who can save
them?
First of all, think of distributors may be a cooperative enterprise. First access to the upper reaches of
corporate funds or credit lines to support; second is to extend the delivery period for the purchase price to
obtain supplies to support the inventory of goods, lower stock prices to increase profit margins and other
products. The end of last year, Huizhou lighting LEISHI year commitment to its channel in 2008 to provide
200 million yuan market credit limits, that is, save the dealer a practical action, the target of 200 million
yuan of credit to cover 36 operating centers nationwide, more than 2200 home brands over 1500 stores
and dealers, the form of cash and goods.
However, not all businesses can be like as LEISHI after all, the strength of most enterprises is of no use
and also limited the amount of bank credit. Moreover, the strength of a business alone to bear the whole
country and even hundreds of thousands of credit to the Distribution Network, and its risks and the
pressure is enormous.
Well, there are other better way? There. Lighting distributors that rely on markets where the management
of the Office of the lamp. Lighting market management office can be combined in the credit markets to
expand their businesses better, set up an asset management company, dealers in fixed assets as
collateral, and served as one of the shareholders. And then invite local government and banks over a
credit evaluation incorporated the company and secured on the asset management companies and
shareholders to do the credit assessment and security. Finally, access to bank financing of the huge,
according to every dealer in the asset management company in the ratio of percentage shares, giving
them the loans.
This approach not only every single business to gather strength, high access to bank financing, and
government involvement, the more confidence the bank loans. And lighting distributors of assets as
collateral, mutual supervision, in the honor based on the access to funding.
Regardless of market environment in 2009 will be more than the poor, lighting enterprises should proudly
stand in the cold wind, lighting dealer groups can not be cross freeze. So, to help ride out the storm
lighting dealers are also very important. Hopefully, this can include financing of the dealers in the winter
and help shed some light.
less than 50%, this is part of Guangzhou before the operation of the state of channels findings.
Concerned about the upper reaches of the manufacturing enterprises in the winter season in the state to
survive, we have not lost sight of the downstream channel's concern. In China, the sale of self employed
businessmen lights lamps do more than 10 times the total number of enterprises, the vast majority of them
are small scale funding, profitability, weak, relying on proxy access to 23 brand proceeds, and some are
even by Miscellaneous brand lighting products to sell their families, earn a more than a year if the 10,000
are quite content. However, in the financial crisis brought about by weak consumer market, they are the
first to feel the chill of a group of people bear the brunt of their affected. In particular, a number of small
and medium sized retailers in September this year after the same period last year, retail sales declined by
as much as 60 percent.
At this moment, than the upper reaches of their manufacturers can not afford all the more lonely. If we say
that the manufacturers at this time also will be local government and finance, financial sector loans, or
access to foreign capital injected into, or through integration of resources or assets conversion support, but
the channel distributors to do? They helplessness, but also have no choice but to send the market can
expect warmer.
At this point, who is confident to the dealer? Who can solve their financial problems to? Who can save
them?
First of all, think of distributors may be a cooperative enterprise. First access to the upper reaches of
corporate funds or credit lines to support; second is to extend the delivery period for the purchase price to
obtain supplies to support the inventory of goods, lower stock prices to increase profit margins and other
products. The end of last year, Huizhou lighting LEISHI year commitment to its channel in 2008 to provide
200 million yuan market credit limits, that is, save the dealer a practical action, the target of 200 million
yuan of credit to cover 36 operating centers nationwide, more than 2200 home brands over 1500 stores
and dealers, the form of cash and goods.
However, not all businesses can be like as LEISHI after all, the strength of most enterprises is of no use
and also limited the amount of bank credit. Moreover, the strength of a business alone to bear the whole
country and even hundreds of thousands of credit to the Distribution Network, and its risks and the
pressure is enormous.
Well, there are other better way? There. Lighting distributors that rely on markets where the management
of the Office of the lamp. Lighting market management office can be combined in the credit markets to
expand their businesses better, set up an asset management company, dealers in fixed assets as
collateral, and served as one of the shareholders. And then invite local government and banks over a
credit evaluation incorporated the company and secured on the asset management companies and
shareholders to do the credit assessment and security. Finally, access to bank financing of the huge,
according to every dealer in the asset management company in the ratio of percentage shares, giving
them the loans.
This approach not only every single business to gather strength, high access to bank financing, and
government involvement, the more confidence the bank loans. And lighting distributors of assets as
collateral, mutual supervision, in the honor based on the access to funding.
Regardless of market environment in 2009 will be more than the poor, lighting enterprises should proudly
stand in the cold wind, lighting dealer groups can not be cross freeze. So, to help ride out the storm
lighting dealers are also very important. Hopefully, this can include financing of the dealers in the winter
and help shed some light.

